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  • Karl Walker-Finch

We’re going on a dopamine hunt



We’re going on a dopamine hunt

We’re going to catch a big one

What a beautiful post

We’re not scared


Uh oh, an addiction

A frightening, overwhelming addiction

We can’t get over it

We can’t stay under it


Oh no, we’ve got to work through it

Aaarghh wahhhh, aaarghh wahhh, aaarghh wahhh

The short term boost you get from seeing the number of likes, shares, comments, retweets you get on social media is addictive, in the same way as gambling is addictive. Neither is good for you.

Social media can be a wonderful tool for connecting, engaging and sharing, but it can also be extraordinarily detrimental to our wellbeing if misused.

The infinite doom scrolling of highlight reels that make us believe that everyone is doing something phenomenal every moment of every day.


Or the oppressive opinions in certain groups which threaten to consume our every morsel of joy like Dementors that can drag us into the deepest depths of despair.


And then we wrap ourselves up in our duvet at night, maybe having one last check on Facebook before laying down our phones and expecting ourselves to sleep soundly with all the riotous rabble racing through our minds. The make believe world of social media is still bubbling away in the background and in the real world, all the anxieties, stress and FOMO lingers with you as you close your eyes and lie for hours wondering why you can’t sleep and why you have palpitations. Could be that coffee you had at lunch time? Could it be worrying about tomorrow? Or could it be that our brains can’t switch off that quickly from the bombardment of BS.




Be wary of the espousers of sophistry who are using social media purely to their own ends.


Be aware that this probably makes up a large majority of users.



Use social media cautiously.


Use it to connect.


Use it to inspire and be inspired.



Social media can benefit our lives and our profession if used appropriately.


This blog is undoubtedly laden with hypocrisy, but having an awareness of your enemy is the first step in the battle.


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